Farmers’ markets offer a number of benefits to both consumers and producers. For consumers, farmers’ markets provide a convenient source of fresh, local produce. Produce that is purchased at a farmers’ market is typically fresher and more flavorful than produce that is bought at a grocery store, because it has been picked at the peak of ripeness. Farmers’ markets also offer consumers the opportunity to buy direct from producers, which can be beneficial in terms of price and quality. For producers, farmers’ markets provide an alternative sales outlet for their products. Farmers who sell at farmers’ markets typically receive a higher price for their produce than they would at a grocery store, due to the direct contact with consumers.